Privacy policy 

    Introduction 

    Bufab International AB (“Bufab”) and all other Bufab group companies take personal privacy and the protection of integrity seriously. We value the trust that you place in us by providing us with your personal information. We will always use your personal information in a way that is fair and worthy of that trust. 

    Representatives of Bufab’s customers, suppliers, and other stakeholders, such as partners or students in contact with Bufab, shall feel confident that Bufab respects their privacy and adheres to applicable laws and regulations when collecting and processing information that may be used to identify a person (“personal data”).  

    The information provided in this document describes, among other things, how we collect, process and share your personal data. The information provided applies to the processing of personal data in relation to your use of our website, bufab.com, for which Bufab International AB acts as the data controller. Please see our data controller contact information below. 

    What personal data do we process? 

    When you visit our website, bufab.com, subscribe to our newsletters, The Solutionists Hub blog, webshop, download Bufab content or materials, or use Bufab’s other web-based products or services, we collect and process personal data about you, as described below.  

    When you visit our website 

    1. What personal data is being processed and why? 

    In order to make the website available to you and to improve, develop, and enhance the usability of the website, we use the HubSpot tracking code, which relies on cookies to collect visitor data. This includes your Internet Protocol address, device information, browser information, geographical location data, date and time, and website usage. This data helps us monitor website traffic, analyse visitor behaviour, and utilise HubSpot’s buyer intent features. The information collected is used to enhance our understanding of visitor interactions, identify potential business opportunities, and improve our services. HubSpot may also use the data collected through its tracking code to enhance and improve its products and services, including the buyer intent product. This usage is based on the cookie consent preferences that visitors have set on our website, along with the cookies that do not require consent.
     
    For more information on what cookies are, how they function, and which specific cookies we use on our website, along with the personal data each cookie collects, please see our separate cookie page.

    2. What are the legal grounds for the processing of personal data? 

    For cookies that are strictly necessary in order for us to uphold the basic functions of the website, we base our processing on our legitimate interest to ensure that you are given access to a well-functioning website which is up to date and provides you and other website visitors with easy access to the functions, material and information you seek. 

    The amount of personal data being processed is fairly limited and is generally analysed on an aggregated basis. The processing activities are not deemed to affect personal integrity significantly and are proportionate to their purpose. 

    Based on the above factors, we have conducted a balance of interests assessment and concluded that our legitimate interest in processing your personal data for the stated purpose outweighs your potential interest in not having your personal data processed for this purpose. 

    For cookies that are not strictly necessary in order for us to uphold the basic functions of the website, we base our processing on your consent. 


    When you request information about our products, traded products or orders or otherwise contact us via our website contact form or by other means of communication.

    1. What personal data is being processed and why? 

    To be able to administrate and handle enquiries or other requests regarding e.g. Bufab’s products, traded products, orders and services and to facilitate effective communication with you, we process the following personal data: name, e-mail address, company, country, and any personal data you may include in your communication with us. To fulfil the above purposes, your personal data may be shared between Bufab and our partners, as explained in the section on transfers of personal data to third parties below, if necessary to provide you with a response.

    2. What are the legal grounds for the processing of personal data? 

    The processing of your personal data for this purpose is based on our legitimate interest in providing you with good service and satisfying and answering your requests. When you contact us with a request, we believe it is also in your interest that we process your personal data to provide you with the information and service you have requested. 

    Based on the above factors, we have conducted a balance of interests assessment and concluded that our legitimate interest in processing your personal data for the stated purpose outweighs your potential interest in not having your personal data processed for this purpose. 

     

    When creating an account and subsequently placing orders for products online 

    1. What personal data is being processed and why? 
     
    We process the following personal data to administer your website account and provide you with the products you order: name, email address, password, company, and country. 
     
    2. What are the legal grounds for the processing of personal data? 
     
    The processing of your personal data for the creation of an account is based on our legitimate interest in providing you with a user account and the features that follow from registering a user account. Furthermore, the processing of your personal data is based on our legitimate interest in providing the products you have ordered. The processing activities are not deemed to affect personal integrity significantly and are proportionate to their purpose. 

    Based on the above factors, we have conducted a balance of interests assessment and concluded that our legitimate interest in processing your personal data for the stated purpose outweighs your potential interest in not having your personal data processed for this purpose. 

    When subscribing to our newsletters 

    1. What personal data is being processed and why? 

    To be able to provide you with the newsletters you have subscribed to we process your name, job title, company and e-mail address. 

    2. What are the legal grounds for the processing of personal data? 

    Our processing is based on our legitimate interest to provide our business contacts with the newsletters they have subscribed to. Your subscription initiates this processing, and the personal data collected is limited to the information necessary for us to provide the requested documentation and to identify the recipients of our newsletters. 

    Based on the above factors, we have conducted a balance of interests assessment and concluded that our legitimate interest in processing your personal data for the stated purpose outweighs your potential interest in not having your personal data processed for this purpose. 

    When we provide you with marketing materials, surveys and communication 

    1. What personal data is being processed and why? 

    To be able to provide you with marketing materials and to contact you for surveys and other communications, we process your name, job title, company, and email address. 

    2. What are the legal grounds for the processing of personal data? 

    We base our processing on our legitimate interest to provide information about our services to our customers. We have a legitimate interest in providing you with marketing, surveys and other communications about ourselves and our products. Marketing is a crucial part of our business, and we always strive to provide you with communication that is relevant to you.  

    Based on the above factors, we have conducted a balance of interests assessment and concluded that our legitimate interest in processing your personal data for the stated purpose outweighs your potential interest in not having your personal data processed for this purpose. 

    Transfers of personal data to third parties 

    Bufab may, if necessary to fulfil the purpose of processing personal data or if required by law or regulation, share personal data with other Bufab companies, including companies outside the EU/EEA. Bufab may also, if necessary to fulfil the purpose for the processing of your personal data, share personal data with third-party companies and third-party suppliers, including companies and suppliers outside of the EU/EEA (e.g. to enable Bufab to answer your requests or administer your orders). 

    Bufab work with a range of different service providers to deliver the functions of the Bufab group websites. When transferring personal data to countries outside the EU/EEA that do not have an adequate level of protection for personal data, as determined by the European Commission, we use standard contractual clauses approved by the European Commission to ensure a sufficient level of protection for your personal data. You can contact us using the information below if you would like to obtain a copy. 

    For how long will Bufab keep personal data? 

    Bufab retains personal data only as long as necessary to fulfil the purposes for which it was collected. When such purposes have been fulfilled, the personal data will be deleted or anonymised. Please note that Bufab may be subject to a legal or contractual obligation to retain personal data. In such cases, Bufab might be obliged to retain the personal data for longer periods than strictly required to fulfil the purposes for which the personal data was collected. 

    Your rights 

    • Right to access: You are entitled to know what personal data we are processing about you, for what purposes we are processing the personal data, and with whom we share your personal data, among other details. You also have the right to gain access to your personal data and request a copy of such data. 
    • Right to rectification: If you notice that we have incorrect or incomplete personal data about you, you can always request that we correct or complete such personal data. 
    • Right to erasure and restriction: In certain instances, you may request that we delete your personal data or restrict our processing of it for a specified period. Please note that deletion or restriction of your personal data may result in us not being able to provide you with access to our website or all its services, provide you with information, or respond to your messages and questions. 
    • Right to object: In some instances, you have the right to object to the processing. For example, you may object to the processing that we perform based on our legitimate interests or for direct marketing purposes. 
    • Right to data portability: In cases when we base our processing on your consent or the fulfilment of an agreement with you, you are entitled to extract your personal data in a structured, commonly used and machine-readable format and to transfer the personal data to another controller. 
    • Withdrawal of consent: If you have given your consent to the processing of your personal data for an explicit purpose, you may always withdraw your consent. If you wish to withdraw your consent, please get in touch with us using the information provided below.  

    If you have questions regarding how we process your personal data, you are welcome to contact our Data Protection Officer or Bufab directly via the contact information provided below. If you have any objections or complaints about the way we process your personal data, you also have the right to file any complaints you may have regarding Bufab’s processing of your personal data with the Swedish Authority for Privacy Protection (Sw. Integritetsskyddsmyndigheten), or the supervisory authority in any other EU member state. 

    Contact information 

    Bufab International AB
    Org. nr 556194-4884
    Box 2266, 331 02, Värnamo, Sweden
    Phone: +46 (0)370 69 69 00
    info@bufab.com

    Data Protection Officer, Pär Ihrskog
    Bufab International AB
    Box 2266, 331 02 Värnamo, Sweden
    Phone: +46 (0)370 69 69 00
    par.ihrskog@bufab.com

    Links to other websites 

    Our website may contain links to other websites. We have no influence on the compliance or non-compliance of the operators of these sites with the data protection regulations.

    Changes 

    If any changes are made concerning the processing of your personal data, we will inform you of such changes by publishing an updated version of this privacy notice on this webpage.